Higher education institutions must consistently update their communication strategies to connect with students globally in today's digital landscape. For college admission professionals, a strong enrollment marketing automation strategy is essential. WhatsApp, integrated with Spoki and eduCRM, offers an unparalleled opportunity to maximize the effectiveness of this popular messaging app in reaching prospective students.
Here's how you can make it work for you:
Understanding the Power of Spoki and eduCRM
Spoki is a leading conversational marketing solution that utilizes the official WhatsApp API to enable direct and personal communication with prospective students. When combined with eduCRM, colleges and universities can create a best-in-class Omnichannel CRM experience for engaging with students and guiding them through the admissions process.
Two Seamless Integration Methods
Incorporating Spoki into your eduCRM automations can be accomplished in two distinct ways:
1. Spoki CX App in Automations:
Easily add a Spoki task step within your existing AC automations. This flexibility allows you to dispatch WhatsApp messages exactly when they will have the most impact. The tasks include sending messages, starting automation, and creating or updating contact information.
How to integrate CX App: Within the Automations section, click on the "+" sign to add a new action, then select CX Apps from the left panel.
2. Spoki Webhook in Automations:
Include a Webhook step in your eduCRM automations with a Spoki Automation URL, serving as an eduCRM trigger. This URL is created within Spoki and can be placed anywhere in the automation sequence.
The Advantages of WhatsApp Integration
Integrating Spoki, eduCRM, and WhatsApp can significantly bolster student recruitment efforts. Here are a few key advantages:
Segmentation and Conversation Analysis: Spoki provides tools to evaluate the effectiveness of WhatsApp conversations. By gathering insights on communication patterns and customer engagement, you can refine your strategies for better results.
AI Support and Chatbot: Deploy a reliable AI-driven response system to address student inquiries 24/7. This technology ensures instant support, potentially doubling satisfaction rates and reducing the workload on your support staff.
Direct and Efficient Communication: With nearly 100% open rates on WhatsApp messages, you can rest assured that your communications effectively reach your audience.
Improved Brand Experience: Embracing WhatsApp can position your institution as forward-thinking. It responds to students' communication habits and enhances the overall perception of your brand.
Conclusion
College admissions teams must engage prospects effectively. Integrating WhatsApp via Spoki with eduCRM optimizes communication and enhances recruitment. Leveraging WhatsApp's engagement levels, with Spoki's segmentation and AI, creates a tailored experience for students. Embrace this advanced recruitment approach and witness the transformative results.